Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Logo & Logotype
A logo is a type of design a company, brand or individual chooses to represent themselves.
The term “logo” itself does not necessarily narrow down what the design might look like, It should probably be in some way relevant to the brand in question and versatile enough to be used in a variety of contexts.
The logotype, also known as a “word mark”, is a brand name styled as a logo.
The advantage of this is obvious – it immediately associates a business name with the visual identity and does not leave much room for brand confusion.
A company should utilize a unique, touching or heartfelt story that lets customers know why it’s in business. Customers tend to remember brands that reach them on a personal or emotional level. Being known as an expert in a certain field or being able to relate to customers and how they use the products and services they buy goes a long way.
The visual presentation used in your communication is more than simply design; it is a reflection of your company. You want to make sure that your visual presentation speaks the same language as what’s being said in any text, audio or video. If your visual presentation doesn’t match the conversation, it will lead to inconsistencies in your communication.
How do you stand apart from your competitors? How do you develop a brand identity that tells a consistent, coherent story without saying a word? Why is visual branding important?
We know how to make it happen. We will do it for your new brand.
Getting the latest web design, clean, fresh and top of the line templates that adjust to any phone.
In today’s market your website is your front office. Your customer will get this as the first impression.
Let UDI do it for you in the most professional way!