Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is a low-cost marketing method to drive customers. Even established global players resort to this marketing strategy. For small businesses like startups, promotional products help cut their marketing budget and still draw people’s attention.
Promotional products have been in use as a cost-effective marketing tactics for years. Right from new businesses to big enterprises, these giveaways are marketers’ favorite. A website sageworld.com has listed some interesting stats about the use of promotional products. Here are some of them:
- In the U.S, 8 out of 10 consumers have one to 10 promotional products
- Six out of 10 such consumers keep promotional products with them for up to two years.
- 85% of people do business with the advertiser after receiving a promotional item.
- 31% of the U.S consumers own a promotional bag.
- 89% of consumers can recall the advertiser even two years after receiving a promotional product.
- 63% of consumers give away their promotional products when not needed.
The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products that has an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.
Other important stat revealed by the study is that 89% of the consumers said they could recall the advertiser’s name or company name for 24 months after getting the items. Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items1. These crucial stats lay emphasis on the significance of promotional products for marketing and brand recognition.
Small and larger businesses recognize the importance of promotional products for reaching out to increasing number of people in a competitive market. The gift items with high-quality product packaging entice the recipients and draw their attention to a company’s business. These products have logo and brand message of the company printed. An aim of the exercise behind giving away promotional merchandise is to drive customers’ interest in the business.
For better results, marketers use branded promotional products that the recipients can use for many months. Such quality products help keep consumers engaged with a brand. This means that one-time distribution of the gift items are good enough to engage customers with your brand for months.
A rule of thumb most of the marketers follow for promotional product campaign is to give away the items of daily use. These gifts may be pens, calendars, mouse pads, umbrellas, water bottles, lip balms and so on. However, experienced marketers work out a creative strategy. They pick the items that are not only useful but unique and of high quality for a broader impact.